A CRM Built for Indonesian Sales Teams

The challenge

Sales teams in the Indonesian market were stuck between generic global CRMs that did not fit local workflows (no IDR, no Bahasa, no WhatsApp-native conversations) and ad-hoc spreadsheets that did not scale past a handful of reps. Leads slipped through the cracks, response times stretched into days, and there was no single place to see what was actually working.

Our approach

We designed and shipped a focused CRM around the way Indonesian sales teams actually work — conversations first, KPI-driven, and AI-assisted where it removes the boring parts of follow-up. Built as a single React + Node.js + PostgreSQL stack on AWS for fast iteration and predictable scaling.

• KPI dashboard with sales trend analytics — the single screen sales leaders open every morning
• Unified conversations inbox tying every message thread back to a customer profile
• Sales pipeline + deal tracking with custom stages and automated reminders
• AI knowledge base + automation rules to handle repetitive follow-ups and FAQ responses
• Full Bahasa Indonesia localization and IDR formatting throughout — not a translation layer bolted on

Outcomes

LeadFlow CRM gave the team a single source of truth for every lead and conversation, replaced spreadsheet handoffs, and freed reps from repetitive follow-up. (Final metrics pending client confirmation — replace [TODO] placeholders before publishing externally.)